A few years ago I ran a little Christmas campaign two years running in the town where I live. I asked shoppers to put one extra present in their shopping basket (even if it was just a box of chocolates from Poundland), and I arranged for various local businesses to accept their donations. Then, I organised a wrapping party where volunteers came and wrapped the gifts, labelling them for mums, or boys, or girls, with an age range, and we delivered them all to the local women’s refuge before Christmas.
The response was incredible, the first year we took around 500 presents, the second year 800.
